Jaguar Cars Limited is a luxury car manufacturer, originally based at Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922, changing to SS Cars Ltd in 1934, and finally becoming Jaguar Cars Ltd in 1945.
The name is pronounced /ˈdʒægjuːɚ/ "jag-u-ar" (except for in North America where it is pronounced {dʒægwɑr}) with the term "Jag" being used colloquially.