Cadillac is a brand of luxury vehicles owned by General Motors. Cadillac vehicles are officially sold in over 50 countries and territories, with the majority produced and sold in the United States and Canada. In the United States, the name became a synonym for "high quality", used in such phrases as "the Cadillac of watches," referring to a Rolex. In English usage outside North America, other brands are used in such phrases - usually Rolls-Royce or Mercedes-Benz.
Cadillac's current slogan is Life. Liberty. And The Pursuit., in reference to the inalienable rights mentioned in the United States Declaration of Independence.